Case Studies > Healthcare/Pharmaceutical Content
Case :Audi A8 Launch
TimeNov-2010
Content
To celebrate the launch of brand new Audi A8, Audi Taiwan leverages the same concept from Audi pavilion in Miami, which displayed art works using design and fashion as the key elements. Audi built up Audi pavilion in Xin-Yi district, a premium area in downtown Taipei. Audi not only invited Tom Dixon, the famous illuminate designer in UK, but also cooperated with Chun-Ten Lin, the specialist of digital arts, whose work is also displayed in Taipei International Flora Exposition Pavilion of Dreams, to display their art works with A8. Moreover, talented visual artist, Yu-Cheng Chou, was also invited to show his LED art work there. The exhibition lasted for 2 weeks.