Social Media and Public Relations
The value of social media is to exchange and share information, and it is neither for selling nor for advertising.
In the world of social communities, every individual is an information receiver and disseminator at the same time.
Although they may not necessarily know each other, they share the same value form a community, and this evolves different segmentations.
Enthusiasm, authenticity, and appropriateness are basic principles.
In fact, the communities on internet are the same as the communities in our society, which generate collective consciousness and behavior, and the interactions are emotionally and directly.
In social communities, people also follow internet celebrities who lead the hot topics and set the trends just like the celebrities in the real life.
All these are originally the specialties of public relations.
Mark Zuckerberg spoke to the Harvard Class of 2017 for commencement, “no one does when they begin. Ideas don’t come out fully formed. They only become clear as you work on them. You just have to get started.”
Worrying about how to do a successful social marketing campaign for your company and brand?
Troubled by fast changing rules of social media platform?
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