服務範疇

SERVICE SCOPES

企業公關
Corporate Communications
從企業形象、員工關係、勞資關係、社區關係到企業基金會和贊助活動之企劃執行
Corporate image, Employee relations, Labor relations, Community outreaches, Foundations of corporate funding, and pro bono activities
行銷公關
Marketing Communications
品牌行銷傳播策略、產品行銷推廣、新品上市、業界及通路活動,以及消費者活動
Marketing communications strategies for brands, Product marketing, Product launches, Support for trade relations & distribution channels, Consumer events
數位溝通
Digital Communications
數位溝通及社群平台營運策略、數位活動企劃執行、線上與線下活動整合、社群媒體溝通、網路意見領袖合作、社群平台內容產製、網路危機處理、網路議題監測與分析、社群營運數據監測、FB經營及成效分析
Strategies of digital communications and social platforms management, Digital campaign planning & implementation, O2O campaign, Social media management, Social influencer engagement, Content production for social platforms, Digital crisis handling, Social listening and analysis, Facebook fan page management and analysis.
媒體關係
Media Relations
建立及維繫媒體關係、媒體活動、新聞處理、策劃報導、媒體監測及分析
Establishment and maintenance of media relations, Media events, News bureau operation, Feature story and interview, Media monitoring and analysis
活動策劃
Event Management
國際會議、學術研討會、VIP活動、消費者活動、公益活動、座談會、產品發表會等客製化活動
International conferences, Symposiums, VIP events, Consumer events, Roadshows, Charity events, Workshops, Seminars, Product launches, Customized events
聲譽管理
Reputation Management
聲譽調查及診斷、改善方案企劃執行、CEO聲譽資產建立與形象維護
Reputation audit (diagnosing the current state/managing the transition/designing the future state), Reputation management programs, CEO capital building and reputation maintaining
議題及危機管理
Issue and Crisis Management
諮詢顧問、利害關係人溝通、溝通方案企劃執行、發言人制度、危機處理系統建立與演練
Consultation on issue and crisis management, Stakeholder communications, Planning and implementation of communication programs, Spokesperson system set-up, Crisis handling (digital crisis included), Crisis preparedness system set-up & drill
公共事務
Public Affairs
政策形成顧問、議題設定、支持氛圍營造、利害關係人溝通、政府溝通、媒體溝通
Consultation on the desired policy, Agenda setting, Building a supportive environment to address the agenda, Stakeholder relations, Government communications, Media communications
傳播與公關訓練
Communications and PR Training
發言人訓練、傳播媒體應對技巧、人際關係技巧、溝通及演講技巧、危機管理與危機演練,公關實務
Spokesperson training, Media skills training, Interpersonal skills training, Communication and speech skills training, Crisis management workshop and crisis simulation exercise, Public relations related workshop
研究與調查
Research and Survey
媒體態度、媒體報導分析、焦點團體與個案研究、公關效果研究、企業形象調查
Media attitudes survey, Media coverage analysis, Focus group and panel study, PR effectiveness study, Corporate image survey